Typography Serif vs. Sans serif
Whether designers should use serif or sans-serif fonts for body copy is one of the most discussed and unresolved questions about typesetting on the web. Some designers like better to offer their headlines serifs (which are short, ornamental lines at the top of letter strokes) to present them a lot of attractiveness. The most reason to decide on a serif font for your headlines is that, at a huge size, seraph fonts are simple to browse and look nice. The contrast between a serif font for headlines and a sans-serif font for body copy is often fascinating, too.
Some designers like serif fonts for body copy as a result of they believe the lines at the top of letter strokes facilitate guide readers from one letter to successive, making scanning and reading more comfortable. Typography.
According to our study, sans-serif fonts are still a lot of well-liked than serif fonts for headlines, though they appear to possess dropped in quality in recent years.
60% of sites use sans-serif typefaces for headlines, largely Arial, Verdana, Lucida Grande, and Helvetica. Among them: CNN, ArsTechnica, Slate, BBC, and NewScientist.
Only thirty-fourth of websites uses a serif face for body copy. Among them:
• New York Times,
Most popular typefaces for …
- The most well-liked serif typefaces for headlines are Georgia (twenty-eight %) and Baskerville (four %).
- The most well-liked serif typefaces for body copy are Georgia (thirty-two %) and Times New Roman (four %).
- The most well-liked sans-serif typefaces for headlines are Arial (twenty-eight %), face (twenty %) and Verdana (eight %).
- The most well-liked sans-serif typefaces for body copy are Arial (twenty-eight %), Verdana (twenty %) and Lucida Grande (ten %).
Two-thirds of the Web sites we surveyed used sans-serif fonts for body copy. The main reason is probably that despite the growing popularity of advanced font replacement techniques, such as Cufón, most designers stick to the core net fonts, which primarily provide them solely 2 viable options: Georgia and Times New Roman.
And because of the stigma attached to Times New Roman (that it often makes a modern Web site look outdated), they՚re left with only Georgia. Sans-serif fonts used to offer a wider variety of options for the web.
This limitation in choice, however, will soon be overcome by the use of the @font-face rule and web font embedding services.
This post contains the content of book Typography below is the link of the complete book DOWNLOAD