Keyword Research Tools
A wide type of options is obtainable for activity keyword research, together with tools provided by the search engines, tools developed by third parties, and tools for complicated keyword analysis of terms culled throughout the research. In this segment, we’ll review every of these, but first, we’ll offer some perspective on a way to use these tools.
Things to Keep in Mind
It is vital to keep in mind once you are using the varied keyword research tools to brainstorm keywords that they’re all supported by comparatively restricted data. In addition, every tool can offer totally different search counts than others. Rather than focusing on the precise search counts of various terms, you ought to think about every tool as a good way to get a general comparison of 2 search terms.
For example, if you compare 2 terms and see that one term is more widespread than the other as a result of it returns a higher search count, you’ll be able to assume that Term A is more widespread and searched for more usually than Term B. However, you should treat the search counts as solely (rough) estimates.
If you’re simply beginning out with keyword research, contemplate starting with the Google Keyword Tool and either Wordtracker or KeywordDiscovery. This will offer you an upscale data set with which to start your keyword research. Over time you can experiment with the other tools and alter your method as you discover tools that you like for one task or another.
Keyword Research Data from the Engines
The search engines offer a variety of tools that may assist you with keyword research. Many of those aren’t designed specifically for that purpose, however, if utilized in the proper manner they’ll give fascinating keyword research data. The data in these tools reveal the number of pages that are related to a search phrase, not the number of searches on that phrase. This is still a useful indicator of the importance of a keyword phrase, though, as more web pages tend to get built for more popular topics.
Blog search counts
Blog search data is terrific for selecting hot topics or keywords within the blogosphere and also the realm of social media. Since web blog search usually incorporates forums and other social media properties (anyone with a feed, really), it’s an excellent way to see how a term/phrase is looking in the social space.
Be aware, though, that the information is temporal something that’s more than a couple of months old is probably going to be out of the weblog index (this does make the data a great temporal tracking tool, however). For example, check out the 851,000 results returned by the blog search for cupcake recipes (see Figure 1) versus the 3.28 million results returned when a web search was used to perform the same search.
FIGURE 1. Google blog search counts (Keyword Research Tools)
Several of the engines provide “related” terms, together with Google, Yahoo!, Bing, Ask, and Yippy (which shows related terms in clusters, as shown in Figure 5-3). This data can be invaluable if you’re looking to find related terms that may not have come up through competitive analysis or brainstorming.
Figure 2. Yippy related terms clusters (Keyword Research Tools)
Common usage and phrase combinations
Using a search with the * character can give you a good idea of what terms/phrases commonly precede or follow a given term/phrase. For example, using ringtones can show you phrases that are commonly associated with the term ringtones, as shown in Figure 3.
Figure 3. Finding common phrases (Keyword Research Tools)
Frequency of recent usage
Using the very cool Google date range operator, shown in Figure 4, you can determine how many times in the past day, week, month, or year new content related to your term was added to the Google index. The easiest way to do this is to click on “More search tools” on the left side of the Google results. Once you do that, you can pick from “Any time” (which is the default), “Past hour,” “Past 24 hours,” “Past week,” “Past Month,” “Past Year,” and “Custom range.” This will limit you to the results that were added to the index during the referenced time frame.
Figure 4. Google pages indexed in the past 24 hours (Keyword Research Tools)
Choosing “Custom range” offers you a calendar method for selecting the date range you want to emphasize the search on, thus you’ll be able to pick any interval you want. As an example, you might pick November 1, 2011, to December 24, 2011, if you wanted to see what happened during the previous holiday season. For additional flexibility, you can do a normal search, get your result, and add a parameter to the end of the results page URL, using the operators shown in Table.
|&as_qdr=d||Past 24 hours|
|&as_qdr=d4||Past four days|
|&as_qdr=w5||Past five weeks|
|&as_qdr=m6||Past six months|
|&as_qdr=y2||Past two years|
Keyword Research with Tools
It is great to get this data from search engine queries, and it can certainly help you get a sense of the importance of a given keyword. However, a large array of tools exist to give you direct
insight into the volume of searches performed on specific keywords, and also to help you discover new keywords to consider.
We review many of the leading tools on the pages that follow.
|Google’s AdWords Keyword Tool||BING KEYWORD PLANNER TOOL|
Keyword Research Tools
This post contains the content of book The_Art_of_SEO_2nd_Edition