THE MARKETPLACE AND CUSTOMER NEEDS
As a primary step, marketers need to perceive customer needs and desires and therefore the marketplace within which they operate. We examine 5 core customer and marketplace concepts: Needs wants, and demands Market offerings (products, services, and experiences) Value and satisfaction Exchanges and relationships Markets. Customer Needs, Wants, and Demands The most basic conception underlying selling is that of human needs. Human needs are states of felt deprivation. They embrace basic physical […]
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